Military Discounts
Military Discount on New Chevrolet and GMC Vehicles in Hampton Roads
Yes. Through GM's Military Appreciation program, eligible service members can get special pricing on most new Chevrolet and GMC vehicles at participating dealers, including Duke Chevrolet GMC in Suffolk. You verify your status online, get an authorization, and we apply it to your purchase or lease.
We're a short drive from Naval Station Norfolk, Norfolk Naval Shipyard in Portsmouth, NAS Oceana, JEB Little Creek–Fort Story and Joint Base Langley-Eustis, and we're proud to serve the Hampton Roads military community.
Who qualifies
GM's current program covers eligible members of the Army, Navy, Air Force, Marine Corps and Coast Guard, including:
- Active-duty service members
- Reservists
- National Guard members
How to claim it
- Verify your status online. Sign in or create a GM account and verify your military status (GM uses ID.me).
- Get your authorization. Once verified, GM issues the offer for your purchase.
- Pick your vehicle at Duke. Bring your authorization and we'll apply the savings.
Can it be combined with other offers?
The military offer can often be combined with many current retail incentives, but not all. Our team will show you the full stack on any vehicle. See current Chevrolet and GMC incentives.
Local perks at Duke
- Delivery services are available
- Lifetime U Rewards membership with every new purchase (see dealer for details)
Frequently asked questions
How much is the GM military discount?
The savings vary by model, trim and current incentives. Verify your eligibility with GM, then ask us for an exact out-the-door price on the vehicle you want.
Does the military discount apply to used cars?
GM's military offer applies to eligible new vehicles. It's available for all New Chevrolet and GMC vehicles.
Which models are eligible?
Most new Chevrolet and GMC models qualify, including Silverado, Sierra, Tahoe, Yukon, Equinox and Terrain. Some models or trims may be excluded; GM publishes the current list. Comparing trucks? See Silverado vs. Sierra.
I'm stationed in Norfolk but my home of record is another state. Can I still buy here?
YES you can!
Can I buy while deployed?
YES you can!