About Us

It's All About "U" at Duke Automotive

Duke Automotive has been making friends and helping people since 1969 in Suffolk, Virginia. And the surrounding Hampton Roads areas of Franklin, Windsor, Smithfield, Chesapeake, Norfolk, Virginia Beach plus North East North Carolina! 50 years locally owned and family operated our values have stayed the same; give people the best experience when buying and servicing their vehicles. Our friendly vehicle product experts are here to help guide U to the right vehicle. NO BIG CITY DEALER GIMMICKS - buying a vehicle should be fun and pain free! We never hide anything, we want you to have the best hassle free experience each time. Servicing your vehicle shouldn't be a hassle either. Our super friendly service advisors are here to help make sure your vehicle is taken care of to give U many enjoyable miles. We are just a phone call, email, chat or text away, have questions, just reach out so we can help U! It's All About "U" at Duke Automotive!

How It Started

It all started with Ray Duke. Mr. Duke began his automotive career owning a gas station and trucking business in Carrsville Va in the 1940's shipping ammunition and produce during the war. In the 1950's he started selling cars at various dealerships in Suffolk. Eventually ending up at Brother's Oldsmobile Cadillac as a sales person where he worked his way up to running the dealership.  In 1968 he had the opportunity to purchase the dealership and did so renaming it Duke Oldsmobile Cadillac in 1969.

Several years later his son, Eley Duke Jr., joined his dad to help run the family business. The two enjoyed many great years together selling thousands of Oldsmobile's and Cadillac's in Suffolk and all over Tidewater, as well as to people in North Carolina, Maryland, Washington DC, and as far away as Amsterdam. In 1989 Eley Duke Jr. lost his battle with brain cancer. Several months later Eley's wife, Lydia, joined her father-in-law at Duke to help the family business.

In 1990 Duke acquired the Buick, Pontiac and GMC franchises. In 1994 Duke obtained the Chevrolet franchise becoming the only full line GM dealer in Hampton Roads. Since that time Oldsmobile and Pontiac have been discontinued.

In 1997 Lydia's son, Eley Duke III, joined the family business to learn from his Mom and Grandfather. Lydia Duke became President and Dealer in 2002. Mr. Duke retired in 2002 to spend time with his wife Alma and passed away in July of 2004 just after celebrating 60 years with Alma. "Miss Alma" was still a big part of Duke Automotive, always asking "how many did we sell today" in her daily talks with her grandson Eley.

In 2005 Duke completed a major renovation updating the entire facility to better serve our guest. In 2008 Eley Duke III became Vice President. GM announced a new brand campaign and Duke underwent another renovation in 2013 creating an even more inviting atmosphere for our guest.

In Oct of 2016 "Miss Alma" passed away after a wonderful 97 years. She was the center piece to the Duke family, always positive and smiling with words of encouragement. Mrs. Duke was very proud of Duke Automotive and its team, and she was most certainly our #1 cheerleader!

November 2017 we added the Duke Collision Center, located at 3730 Pruden Blvd, just 3 miles from the dealership. Within a few short months it has been rated a PPG Certified Collision Center, and an ICAR Gold Collision Cetner, the top certification a Collision Center can receive. We are a Geico Drive In Collision Center, and we work with every insurance carrier!

Today our Dealership is still family owned and operated.  The Duke Team is a great group of friendly people with many years of experience at satisfying our customers' needs. You can learn more about our team on our Meet The Team page. We are consistently one of the top rated GM dealers in the country for customer satisfaction in both sales and service. But don't take our word, read our Reviews that our customers have written and rated us one of the top dealers in Virginia.

Our goal is making sure we provide our customers with the best automotive experience during the sale. And then afterwards in our top rated service center!  Because at Duke Automotive, "It's All About U!"

Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 7:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Body Shop Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat - SunClosed
Concierge Hours:
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat - SunClosed
Cadillac coming out of a garage

Duke Automotive Awards

  • CHEVROLET Genuine Leader
  • BUICK Select Dealer
  • GMC Leaders of Distinction
  • Hampton Roads GM Service Satisfaction Leader
  • Hampton Roads GM Sales Satisfaction Leader
  • Virginia Pilots "Best of Suffolk" Winner
  • 1998 Hampton Roads Chamber of Commerce Overall Small Business of the Year

Get Directions To Our Dealership

Contact Us
Duke Automotive 36.7581, -76.586.